Free Positioning Strategy Wizard — April Dunford Framework

Define your product positioning in 5 guided steps. Identify what your competitive alternatives are, what unique capabilities you have, the value those capabilities enable, your best-fit customers, and your market category. Based on April Dunford's "Obviously Awesome" framework.

Start the strategy wizard →

The 5 positioning steps

Competitive alternatives — what would your customers use if your product didn't exist?
Unique capabilities — what can you do that the alternatives can't?
Value — what value do those capabilities enable for your customers?
Target customers — who are the customers that care most about that value?
Market category — what market do you position yourself in to make your value obvious?

Open the strategy wizard

Klarion — free design tools for builders